One of the biggest questions for B2B marketers these days is: How do keep your email list up to date with over 36 million unemployed? Email lists degrade at a rate of 2.1% per month even during good ...
Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...
Now is the time to rent permission-based B2B email lists, judging by Worldata’s Fall 2018 List Price Index. “B2B email list rental prices saw a significant drop over the last 12 months,” states Jay ...
Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...
Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. Here’s a dirty little secret about B2B ...
NEW YORK, April 24, 2019 /PRNewswire-PRWeb/ -- Research shows that email marketing can provide a return on investment up to 4400 percent. However, certain tactics within email campaigns will foster ...
Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...
Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...
How long do you plan to connect with the people on your B2B contact lists? If your answer is something like “until I can get enough sales opportunities,” then you should rethink how you communicate ...
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