Gen Z consumers crave IRL experiences. YSL Beauty is building stores that ensure its digital ethos is captured offline.

Forbes contributors publish independent expert analyses and insights. Tanya Akim is a journalist covering beauty, fashion, and wellness. While most analog brick-and-mortar retail is staring at the ...

Despite a challenging economic environment, shoppers continue to splurge on cosmetics.

As the makeup mogul shares on Instagram, we'll soon get a peek into "what goes on in her mind" with this new venture Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. UPDATE 11/29/16: And ...

It's the beauty aisles themselves getting makeovers now. Department stores are being forced to rethink how they sell higher-end makeup and perfume as competition intensifies from discounters like ...

This post was updated on April 24 at 2:55 p.m. Rows of colorful lipsticks and eye shadows now line display shelves at a new MAC Cosmetics store that opened on Westwood Boulevard. MAC, a high-end ...