Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

An individual’s genetics and their environment both shape their personality. However, opinions differ on the degree to which each of these factors influences personality, and how they contribute to ...

Based on genetic studies, scientists estimate that 30% to 60% of your personality is inheritable. Research also suggests that significant personality changes tend to occur between ages 20 to 40. Were ...

Some people believe personality is fixed, but more recent research suggests that personality may develop over time and that people’s personality traits can change. Personality types group people into ...