Telling people what you do in a concise way isn’t easy. That’s why creating an elevator pitch is so important. Whether it’s during a chance encounter with the CEO at the coffee shop, a formal business ...

Opinions expressed by Entrepreneur contributors are their own. Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs. I love NPR’s ...

Convincing a journalist that there is a real, compelling story about your business to share with their readers takes more than shooting off an email that lists standard talking points. While a ...

If you work in public relations, you’re bound to know what “op-ed” means. Even if you don’t, you’ve probably come across one — perhaps without even knowing it. An op-ed column refers to a piece of ...

When you pitch an idea, you’re not just conveying information. You’re guiding someone through a shift in beliefs.

Whatever the reason for entering (for us creatives it usually tops the job description), crafting winning entries is as challenging as creating the work in the first place. Submissions cost time and ...

Media pitches are one of the best ways to get your brand featured in a big-name media outlet. But pitching isn’t easy: As I’ve written about before, chances are good that, no matter how awesome your ...

Everyone dreams of being an author. The pandemic has inspired many to start on these long-dormant passion projects. Or maybe just toy around with the idea but not, you know, take any tangible action ...