For kids and toy marketers, showing up in environments where kids actually spend their time is key. That’s why toy company LOL ...

The worlds of Roblox and LOL Surprise are coming together for what's been described as a "kid-safe digital game", and this is ...

The fierce and fashionable L.O.L. Surprise! dolls are O.T.W. back to the metaverse for a second installment of the popular Roblox ...

Fans can test the game now with select content creators. LOL Surprise Official Party will launch on Roblox’s social gaming ...

Roblox announced that LOL Surprise is now on its platform. Fans can now enjoy the gaming experience for free in LOL Surprise ...

A MUM has shared her massive haul of toys from Morrisons which should have cost her £90 – but she bagged the lot for just £9.

To kids of a certain age, LOL Surprise Dolls are a big deal, just a quick search on YouTube shows plenty of videos with views ...