Straddling the line between content creator and content-conscious mother offers a fresh perspective on advertisers' role in ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its ...

AdExchanger has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New ...

It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says The Home Depot's Melanie ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Presearch is a decentralized, privacy‑first search engine that pays users in its own crypto – but also runs an ads business.

In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a ...

Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.” ...

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out ...

The DOJ and Google filed their respective witness lists for the remedy phase of the ad tech antitrust trial. Lots of familiar ...

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice?