Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand's new way of marketing itself with lifestyle storytelling.

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.

After customer surveys, Furniture.com transforms to a marketplace from a lead generator with the help of AI agents. GM Dan ...

Another advantage of coming “late” to the retail media game is not having to convince brands of the value of buying retail ...

On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed ...

WINNERS UNVEILED: THE HIGHEST HONOR IN MARKETING GOES TO… The results are in! The editors of Chief Marketer have named the most outstanding marketing campaigns of 2024. From groundbreaking ideas to ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.

Interactive sampling systems producer Arcade Marketing, Inc., New York City, appointed Sybella Wilder VP and general manager-Chattanooga operations. Charlotte, ...

Ed Smith joined Marketing Support, Inc., Chicago, as VP-global vendor sourcing and Michelle Frolich hired as account manager. Also, Joanne Bertsch promoted to senior account manager and Shirley ...

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.