Activision removes in-menu ads from Call of Duty Black Ops 6 and Warzone after backlash, calling it an accidental test and ...

After successfully quashing the rumor that they had made several unpleasant changes to the Call of Duty battle pass system, ...

But what really drew attention wasn’t what they were advertising ... to confirm some in-game content has been generated by AI. Just last week, Activision faced controversy over admitting ...

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Greg Carroll, Activision Blizzard’s Commercial Director EMEA, and Jonathan Stringfield, Vice-President of Measurement and Insights, uncover why marketers ought to reconsider in-game advertising. Video ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

Workers across the games industry have expressed their concerns about AI, as Activision is accused of selling an AI-generated cosmetic in Call Of Duty. The ethical concerns around the use of ...

Activision's social media post advertising a new entry in the Guitar Hero series is market research for a game that doesn't exist, and is not meant to be an actual announcement, Eurogamer understands.