Black Ops 7 promotion strategy with IGN, saying Tyler Bahl's comments below refer to the game's announcement on Sunday, ...

Activision partnered with media and digital entertainment company QYou to bring the idea to life. The strategy encompassed ... won at The Drum Awards for Marketing Americas 2023.

leaders from Activision, Playtika and Jam City joined forces to talk about how — and why — the landscape continues to evolve. The rise of triple-A titles on mobile, new marketing challenges as ...

The results of these marketing strategies are promising ... Research found that advertisements on gaming spaces like Twitch, Activision Blizzard, and Anzu are viewed more than other media ...

Microsoft completed a $75.4 billion acquisition of Activision-Blizzard, integrating major franchises into Xbox Game Pass, enhancing its gaming strategy. Microsoft CEO Satya Nadella reiterates Xbox ...

Ahead of Call of Duty: Black Ops 6's release on Oct. 25, Activision plans to use AI to remove cheaters within an hour of their first match. The new anti-cheat system leverages player behavior data ...

At TechCrunch Disrupt today, Activision Blizzard General Manager ... bar in terms of paying attention to ‘what does an anti-tox strategy need to look like? What does creating fair play ...

Mr. Smith’s gambit — which included offering to keep Activision’s blockbuster game ... the company intends to gamble that its “nice guy” strategy could still work. In one plan, Microsoft ...