DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

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NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of advanced advertising solutions, that include investments in data collaboration, guaranteed ...

NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of advanced advertising solutions, that include investments in data collaboration, guaranteed incremental ...