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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
CAI11 時間
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Zaslav’s Retreat
Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...
Streaming Media15 時間
Sneak Preview: Teams of Rivals: Will Bundles and Indirect Sales Save Subscription-Based ...
Founder and Lead Analyst of TVREV, will moderate the Streaming Media Connect May panel 'Will Bundles and Indirect Sales Save Subscription-Based Streaming?' A recent Antenna State of Subscriptions ...
‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course
WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...
Boise State Public Radio15 時間
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...