I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new ...

The introduction of advertising represents Meta's effort to monetize Whatsapp's massive user base of over two billion monthly ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta announces the arrival of advertising on WhatsApp: the messaging app will start showing ads to users. Let's find out all ...

AI is helping META become better at targeting and finding the right audience for advertisers. Availability of ads in WhatsApp ...

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

Meta (META) stock rises after announcing plans for WhatsApp to introduce ads, using some user data to target advertising.