I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal ...

Meta announces the arrival of advertising on WhatsApp: the messaging app will start showing ads to users. Let's find out all ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

The introduction of advertising represents Meta's effort to monetize Whatsapp's massive user base of over two billion monthly ...

Meta is finally bringing ads on WhatsApp, eleven years after the social media giant acquired the platform, whose founders ...

Meta shares climbed 2.6% on Monday to US$702.12, edging closer to February’s record high of US$740.91. The stock has now ...