I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

Meta announces the arrival of advertising on WhatsApp: the messaging app will start showing ads to users. Let's find out all ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

The days of “No ads! No games! No gimmicks!” are over. That was the slogan coined by one of the founders of WhatsApp, Brian ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta will show ads and offer subscriptions for the first time on WhatsApp as it looks to turn the messaging platform into a ...

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.