His net worth is now estimated at a staggering $22.7 billion, primarily due to his stake in Pop Mart. Created by Hong Kong ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

The plush monster toy has gone from a regional eccentricity to an essential Birkin accessory, seemingly overnight.

"Labubu's image aligns closely with the way today's consumers express themselves," said Yu Yiqi, an associate researcher at Fudan University, adding that its blend of mild rebellion -- defiant yet ...

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...

Labubu, the toothy plush monster from artist Kasing Lung, is now a global collectible phenomenon. Fuelled by TikTok trends ...

K-pop group Seventeen has teamed up with Pop Mart to launch a limited-edition set of Labubu dolls, generating significant ...

The Labubu craze has seen recent fights in POP MART stores; 235,984 mentions online; celebs like Dua Lipa, Rihanna and LISA ...