"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

Emails allow you to communicate directly with your customers and curious email subscribers. According to a 2023 Litmus survey, 87% of marketing leaders ...

Think about the last ten visitors to your online store. You probably picture ten people browsing on their phones or laptops.

Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Choosing a clearing infrastructure provider is not the same as choosing a payment processor or a banking-as-a-service partner ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

Apollo.io reports that C-suite executives should consider GTM platform consolidation to reduce costs and improve data ...

Binance completed the first $100 million Bitcoin purchase for its SAFU fund conversion on February 2, executing a transaction ...

Cashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.

ZoomInfo reports a growing demand for GTM engineers, pivotal in automating revenue operations, with competitive salaries and ...