“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced that its ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

The offer will kick in during the busy summer season amid the release of event pics including 'Jurassic World: Rebirth' and ...