Tim Cook-led Apple still needs to run its core business while continuing to work internally on its next breakthrough product.

At its September launch event, Apple is set to introduce the iPhone Air, a sleek, lightweight device designed to replace the iPhone 16 Plus. This new model aims to appeal to consumers who prioritize ...

As autumn approaches, Apple enthusiasts eagerly anticipate the annual hardware launch, and this year is no exception. The rumor mill is abuzz with speculation regarding the upcoming iPhone 17, Apple ...

Samsung delivers the snark with another topical, humorous ad trolling Apple's lateness to the AI and foldable party ...

Apple has confirmed its biggest event of the year, locking in September 9 (3am AEST, September 10) for its annual spring ...

Apple has locked in its annual September event where it's expected to announce the iPhone 17 among a range of other mobile ...

() Apple will launch new updates to its iPhone line-up in early September, it has announced. The company will hold a special ...

Having sustained a considerable drop in sales in recent times, Apple appears to have decided on a three-year plan to reinvent the iPhone. The device continues to bring in the majority of the company’s ...

Samsung mocks iPhones for not folding in its new ad, but Apple’s rumoured foldable could soon flip the script on the ...

We keep collecting more details about what Apple's first foldable iPhone will look like when it launches in 2026. The latest information is pretty intriguing. As reported by Bloomberg's Mark Gurman, ...

From the ultra-slim iPhone 17 Air to an AI-powered Siri and new Apple Watch models, the gossip blogs have placed their bets ...

Apple (AAPL) will host its annual product launch event on Sept. 9, with investors watching for a new iPhone, Apple Watch, and ...