In a groundbreaking move for Gamecock Athletics, the University of South Carolina has announced a 10-year partnership with Nike, set to commence on July 1, 2026. This collaboration signifies a new ...

The University of South Carolina (USC) is set to elevate its athletic programs through a groundbreaking 10-year partnership with Nike, beginning July 1, 2026. This collaboration marks a significant ...

There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

The University of South Carolina has approved a new apparel agreement with Nike, as the school’s athletics programs will move ...

When South Carolina signed its apparel deal with Nike last week, there was a surprise in the terms sheet of the contract.

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

Opinion editor Matthew T. Hall interviewed USC great Marcus Lattimore whose book is out ahead of a season of high hopes for ...

Wide receiver Jakobi Meyers has requested a trade from the Las Vegas Raiders after failing to agree on a contract extension.