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Why A’ja Wilson says her part in USC-Nike partnership is a ‘full-circle moment’

There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

How former college football superstar Marcus Lattimore turned pain into poetry

On Oct. 27, 2012, on a play so gruesome it remains hard to watch, he flew to the left and was hit one last time.
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South Carolina women’s basketball: Dawn Staley and Nike have a long history

We’re used to Shane Beamer’s “Welcome Home” posts on social media. But in the wake of Friday’s announcement that Nike will ...

University of South Carolina and Nike Forge a 10-Year Partnership

The University of South Carolina (USC) is set to elevate its athletic programs through a groundbreaking 10-year partnership with Nike, beginning July 1, 2026. This collaboration marks a significant ...

South Carolina's Gamecocks Forge 10-Year Partnership with Nike

In an exciting development for sports enthusiasts and fans alike, the University of South Carolina (USC) Athletics has announced a significant 10-year partnership with Nike, set to commence on July 1, ...