Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

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NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...