The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced that its ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

AMC Entertainment (AMC) will play even more commercials in its theaters before the start of each movie, according to a ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...