“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Ballerina' John Wick spinoff is coming in under expectations at $25M-$27M in a weekend ruled by 'Lilo & Stitch' at $33M ...

With the unveil of the new popcorn bucket, at least one fan has proclaimed that "The popcorn bucket war isn’t over yet." ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The Grand Theatre showed its first film as a nonprofit theater on June 20, 2005. And exactly 20 years later, Jim Pohl will ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...