Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Ooit popcorn willen eten rechtstreeks uit het hoofd van Galactus? Als je van plan bent om The Fantastic Four: First Steps in ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

Het sterke resultaat werd gedreven door de releases van "Lilo & Stitch" en "Mission: Impossible – The Final Reckoning", die ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...