I studied the subtitles of over 60,000 films and found that some genres almost always shape the tone, even in hybrids.

I looked at admissions data from over 30 countries to see who’s back at the cinema and who’s still missing. The answers say more about national culture and policy than just COVID.

I analysed 32 million film ratings to see which genres attract the same fans. The result is a map of audience taste.

As horror films multiply and diversify, the label is collapsing under the weight of what it’s being asked to describe ...