The travel industry has always moved fast, but AI is making it move smarter. From intelligent user journeys inside travel ...

At App Promotion Summit London 2025, fintech marketers gathered to explore the delicate balancing act between growth, regulation, and retention. In a high-stakes vertical where every download comes ...

Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ...

At App Promotion Summit London 2025, fintech marketers gathered to explore the delicate balancing act between growth, regulation, and retention. In a high-stakes vertical where every download comes ...

This market map showcases the main segments of the social app ecosystem and the top-performing apps in each, giving a clear snapshot of the current landscape. Social apps made up around 10% of all app ...

David is a freelance writer and event host. He launched Mobile Marketing Magazine in November 2005 and edited it for 18 years before returning to a freelance career in December 2023. He was also the ...

Shumel has been working in app marketing since 2015, starting out agency-side at Fetch and later at M+C Saatchi Performance. He went on to found his first startup, Appsumer, which focused on solving ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

When you need to expand your business presence on the internet, you have two choices: organic growth or paid advertising. Organic growth means people find you naturally through social media content ...

"Every year, we say it’s the hardest year to grow an app," Flo Health CEO Dmitry Gurski joked to a packed house. "But after 16 years, I’m convinced: it ...