The travel industry has always moved fast, but AI is making it move smarter. From intelligent user journeys inside travel ...

Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

At App Promotion Summit London 2025, fintech marketers gathered to explore the delicate balancing act between growth, regulation, and retention. In a high-stakes vertical where every download comes ...

Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ...

"Every year, we say it’s the hardest year to grow an app," Flo Health CEO Dmitry Gurski joked to a packed house. "But after 16 years, I’m convinced: it ...

Social apps made up around 10% of all app downloads in 2024, making them one of the most popular app categories. TikTok, Instagram, WhatsApp, and Facebook ...

The battle for user attention is won or lost in the first 30 seconds. But what if your onboarding experience didn’t just teach — what if it converted? In ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Shumel has been working in app marketing since 2015, starting out agency-side at Fetch and later at M+C Saatchi Performance. He went on to found his first startup, Appsumer, which focused on solving ...

In the dog-eat-dog world of apps, it's no secret that effective user onboarding is crucial for retention and conversion these days. Applica's latest ...

AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to ...

David is a freelance writer and event host. He launched Mobile Marketing Magazine in November 2005 and edited it for 18 years before returning to a freelance career in December 2023. He was also the ...