Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...