At the end of July, Sweeney was launched as the face of a new American Eagle jeans campaign. In one ad, the Euphoria star ...

Sydney Sweeney has suffered back-to-back box office flops with two of her latest films, Eden and Americana, following her ...

Sydney Sweeney is facing a new setback, as her latest film, Eden, struggles at the box office. This follows backlash from her ...

Halsey asked fans to see 'Americana' despite the 'denim bullsh-t,' an apparent reference to co-star Sydney Sweeney's ...

Trump himself later responded to Sweeney’s voter status, calling her American Eagle commercial the “‘HOTTEST’ ad out there.” ...

Sydney Sweeney is facing a new setback, as her latest film, Eden, struggles at the box office. This follows backlash from her ...

Momentum from the ‘great jeans’ campaign won’t be enough to offset the retailer’s problems, BofA Securities says.

The former Gap and J.Crew CEO said the brand should have apologized for its advertisement and admitted it had "screwed up." ...

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...

Earlier this month, shares of American Eagle Outfitters (AEO) soared after President Donald Trump stepped into the ...

Gap’s new Katseye denim ad, set to Milkshake, has gone viral with 20 million views, praised for diversity and individuality, ...

There's capturing attention and then there's keeping it. Whether American Eagle Outfitters, which not long ago managed the former, can do the latter, is the question facing investors today.