It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

People who appreciate shooters and portable games are just as excited about the news that Call of Duty could come to a Nintendo platform.

The Cannes Lions awards have changed throughout the decades. Still, they remain a key prize that can enhance client ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

One of these potential buyers is reportedly Bobby Kotick, the former boss of Activision Blizzard, according to the Wall Street Journal. TikTok has been scrutinized for years by U.S. lawmakers who ...

The Gaming Best Practices Guide offers a comprehensive look at why in-game advertising is growing so quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics ...

The Verge is now taking this a step further today, with editor Tom Warren stating that based on what he's heard, the ...

How do you market entertainment experiences that span physical casinos, online gaming, and sports betting? In this episode of ...

Geoff Keighley’s E3 replacement—brought a plethora of exciting game announcements across its various showcases, even if the ...

Only a new approach will correct architecture failures, institutional misalignment and behavioral breakdowns that make trust impossible to hold.