While adland pontifications on Nine's deals, a big shift has made your marketing plan obsolete, according to this pro.

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The organizations that understand the hidden ROI can scale faster, execute cleaner and operate with more confidence.

A brewing dispute over the disbursement of Nigeria's private copying levy has pitted major record labels against the Nigerian ...

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

How Ropack’s evolution from service provider to strategic CMO partner reflects broader shifts in manufacturing, packaging, ...

Get the perfect balance of crisp images and superior lens performance with the best-rated Nikon Z mirrorless camera on Amazon, offering professional-grade results every time you capture any shot.

Ditto for CEO aspirations to ‘disrupt the market’ or create a ‘blue ocean’ with uncontested new revenue pools. While chief ...

As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. The post How CMOs should think about discovery in an AI-first world appeared first on ...

This is why many marketing leaders find themselves asking an uncomfortable question: If we're “doing AI,” why doesn't it feel ...

Physicists found why holes move slower than electrons in silicon: not defects, but higher intrinsic mass, supporting ...

In a world flooded with content creators and AI tools, true marketing leadership lies in strategy, consistency, and smart ...