DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

Here’s how it works. DirecTV Advertising originally launched the unique Pause Ad format and set the standard for the high-impact unit, winning an Emmy in 2024 for the innovative, non-disruptive format ...

Covered DIRECTV for 30 years. DIRECTV has added the 50 Cent Action movie channel to its MyFree DIRECTV ad-supported lineup ... streaming service, or new TV technology? Send it to The TV Answer ...

Watch the DIRECTV ‘Take Me Out to the Bald Game’ spot: The new ad campaign is an extension of the “Nothing On Your Roof” promotion, which featured San Francisco 49ers tight end George Kitt ...

DirecTV is buying Dish and Sling, a deal it has sought to complete for years, as the company seeks to better compete against streaming services that have become dominant. DirecTV said Monday that ...

The 2025 French Open will take place between May 25 and June 8. Singles play begins May 25, with the men's final closing ...

Shai Gilgeous-Alexander and Tyrese Haliburton still give NBA Finals star potential, and despite small local markets, good ...

FuboTV FUBO has launched a new ad format called programmatic pause ads, becoming the first Connected TV (CTV) platform to do so. This is a major milestone for the company, allowing it to show ...