“It shows that Facebook has work to do in terms of making its advertising more effective and more relevant to people,” eMarketer analyst Debra Williamson said. Those concerns were exacerbated ...

The study looked at the impact of Facebook’s ‘premium and social ads’ on brand metrics such as recall and purchase intent, using Nielsen’s advertising effectiveness approaches. While sponsored stories ...

One is the idea of 'stimulus and response'; the other, scientific method. The subject of monitoring the effectiveness of advertising has become a hot issue again. Claim and counter-claim with just a ...

To some extent this is just the age-old advertising dilemma: it’s really hard to measure how effective ... upset about Facebook as a lot of progressives. Facebook has plenty of issues with ...

Marketers think Facebook is an important advertising platform, but they also doubt the effectiveness of their efforts on the world’s largest social network, according to a new survey of 3,000 ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over ... we found a technical issue that impacted some conversion lift tests.

Brand Insider Summit QSR July 16 - 19, 2023, Park City Brand Insider Summit Pharma & Health July 19 - 22, 2023, Park City Data & Programmatic Insider Summit August 23 - 26, 2023, Lake Tahoe OMMA ...

From June 29 it will extend this to advertisers seeking to run 'social issue ads' that ... and archived in a public Ad Library for seven years. Josh Machin, Facebook's head of public policy ...

Facebook ads audit that uncovers optimisation opportunities. Expert account analysis and strategic recommendations for better ROI.

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...

Two proven notions seem to have been overlooked in the current debate about effectiveness measurement. One is the idea of 'stimulus and response'; the other, scientific method.... We’re long-term ...