“It shows that Facebook has work to do in terms of making its advertising more effective and more relevant to people,” eMarketer analyst Debra Williamson said. Those concerns were exacerbated ...

The study looked at the impact of Facebook’s ‘premium and social ads’ on brand metrics such as recall and purchase intent, using Nielsen’s advertising effectiveness approaches. While sponsored stories ...

Marketers think Facebook is an important advertising platform, but they also doubt the effectiveness of their efforts on the world’s largest social network, according to a new survey of 3,000 ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over ... we found a technical issue that impacted some conversion lift tests.

Feed your ad a handful of images/videos, text, headlines, and descriptive text and Facebook will mix and match them, scientifically discovering which are the most effective at obtaining the result ...

Following a week of getting beaten up in the stock market, Facebook is touting comScore's massive report that was just released which aims to show that Facebook ads really do work and drive ...

Brand Insider Summit QSR July 16 - 19, 2023, Park City Brand Insider Summit Pharma & Health July 19 - 22, 2023, Park City Data & Programmatic Insider Summit August 23 - 26, 2023, Lake Tahoe OMMA ...

Facebook is working with third parties to develop a list of political issues that will fall under this rule. To run an ad on any of these issues, on either Facebook or Instagram, an advertiser ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...