Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over ... "We sincerely apologise for the issues this has created for our clients.

using Nielsen’s advertising effectiveness approaches. While sponsored stories was included in the study, Facebook would not reveal results for the new ad unit in isolation. What has been revealed ...

UK – Brands pulling advertising spend from Facebook as part of a boycott could see their advertising effectiveness impacted across other media channels, according to research from University of Oxford ...

Marketers think Facebook is an important advertising platform, but they also doubt the effectiveness of their efforts on the world’s largest social network, according to a new survey of 3,000 ...

In the last part of this series, we discussed how tools like “Custom Audiences” are helping Facebook ... to its ad measurement tool to help advertisers understand the effectiveness of their ...

The goal of the partnership is to track whether Facebook ad campaigns are driving in-store sales and to find the common themes among the campaigns that work. Facebook and Datalogix have tracked ...

"Exposure Rate," a new metric to measure targeted engagement on Facebook ... effectiveness." Sivan Metzger, general manager of Kenshoo Social adds, "With new channels and ad formats come new ...

Financial information is notoriously thorny and difficult to parse. It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it ...

Two proven notions seem to have been overlooked in the current debate about effectiveness measurement. One is the idea of 'stimulus and response'; the other, scientific method.... We’re long-term ...

Two proven notions seem to have been overlooked in the current debate about effectiveness measurement. One is the idea of 'stimulus and response'; the other, scientific method. The subject of ...