These results show that storytelling in social media ads, by choosing character and content, can help raise engagement. Yet the failure to raise funds and limitations arising from Facebook’s opaque ...

Facebook's (FB) new Internet-wide advertising platform represents a direct challenge to Google (GOOG) and to other companies in the advertising technology space. The relaunched service ...

Amid the hype over Facebook's public trading debut, the social media network suffers a black eye as General Motors pulls its ads. A source tells Reuters they're weren't working. - Video by Reuters ...

It seems like nothing can throw Facebook (NASDAQ: FB) off track. After getting into hot water with the Cambridge Analytica scandal, Facebook posted much better-than-expected results for the first ...

Facebook ads are still one of the most powerful tools for businesses, with Facebook currently standing as the third most-visited website in the world, second only to Google and YouTube. You ...

The rapid growth of the well-financed e-retailer’s digital ad business has positioned Amazon to challenge the Alphabet Inc. (GOOGL) and Facebook Inc. (FB) duopoly that has long reined over the ...

That’s why if Facebook, Twitter, Snapchat and YouTube don’t want to be the arbiters of truth in campaign ads, they should stop selling them. If they can’t be distributed safely, they shouldn ...

Facebook Inc., under pressure to expand sales from its 1.1 billion users, is pushing into a business that lets marketers buy advertisements in real time on the basis of a member’s Web-browsing ...

Facebook Tuesday launched a competitor to Google’s Shopping advertising service, allowing marketers to show users some or all of their product catalogs. With Product Ads, Facebook is challenging ...

It's an exciting challenge to develop new marketing ... Everson is among Facebook's most senior advertising executives and has been at the forefront of its efforts to talk marketers through ...