News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Best Media Info5h
Warner Bros. Discovery to rebrand Max as HBO Max
Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...
‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course
WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
HBO Max returns as Warner Bros Discovery drops the Max experiment and refocuses on quality
Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...
WRVO Public Media11h
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
North Country Public Radio15h
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
NBNW14h
Warner Bros. Discovery Rebrands Max to HBO Max This Summer
Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...
SMH: after foolishly removing ‘HBO’ a few years ago, we’re back to ‘HBO Max’
In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...