Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Founder and Lead Analyst of TVREV, will moderate the Streaming Media Connect May panel 'Will Bundles and Indirect Sales Save Subscription-Based Streaming?' A recent Antenna State of Subscriptions ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

2024 winner: Michael Watson, La Trobe Financial This award is for the most effective B2C cross-platform marketing campaign with above and below the line elements designed from the outset. The award ...

Tensions rise between Strategy and 21 Capital, with competing Bitcoin treasury models and differing views on BTC-per-share growth. Max Keiser advocates for companies to "Saylorize" to survive, ...

GTA 5 set a new benchmark in entertainment marketing. Rockstar's innovative combination of hype, community building, and unorthodox strategies raised the bar. Here's an analysis of five ...

As a result, SMM has incredible reach to consumers. Let's take a closer look at the strategies and practices and drive social media marketing. Social media marketing uses social media and social ...

No matter what name it goes by nowadays (Max? HBO Max? HBO Go?!?!) HBO is HBO. The king of premium cable is still a major player in the streaming wars, holding its own against Netflix, Amazon ...

While, previously, the Cybertruck's marketing strategy, portrayed the Cybertruck as a futuristic vehicle with images of other planets like Mars, according to the report. Business Insider also ...