Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery is going all out to market the (re)branding of its streaming service with the return of the name HBO ...

The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the ...

Warner Bros. Discovery is rebranding — or un-rebranding? — its Max streamer as HBO Max, two years after axing "HBO" from the ...

which it attributes to "re-focusing the strategy on the programming that is working best, like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...