Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Was Game of Thrones ever a contest between suitors to the Iron Throne? This theory suggests the outcome was always predetermined.

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

VINEYARD HAVEN, Mass. (AP) — Lewis Pugh has followed an unspoken rule during his career as one of the world’s most daring ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The artificial intelligence model had bizarrely mentioned the subject in answers to unrelated user queries about HBO’s name ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max is previewing "Task," a new drama series from "Mare of Easttown" writer and producer Brad Inglesby and starring Mark ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...