For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

But the powers that be at Cracker Barrel managed to pull it off, creating the silliest controversy since Sydney Sweeney's ...

There's capturing attention and then there's keeping it. Whether American Eagle Outfitters (AEO), which not long ago managed the former, can do the latter, is the question facing investors today. So ...

The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant ...

Cracker Barrel executives' decision to rip out the restaurant chain's country roots has come at a high cost as patriotism ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

Infuriated MAGA moaners have dragged their new poster girl, Sydney Sweeney, into the conservative rage over Cracker Barrel’s ...

It’s time to Make Cracker Barrel Great Again.” It’s not only conservatives who are irked. Some liberals, too, lament the ...

The Blaze, a news site followed by a who’s who of MAGA figures, including Georgia Congresswoman Marjorie Taylor Greene and ...

There is apparently only one person who can save Cracker Barrel following their logo redesign: Sydney Sweeney. In recent days ...

There’s no indication that Cracker Barrel simplified its logo based on politics or wokeness, but Republicans are freaking out ...