WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Warner Bros. Discovery CEO David Zaslav names the four superheroes who James Gunn and Peter Safran will build the DC Universe ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery is renaming its streaming service HBO Max back to HBO this summer. The company aims to capitalize on ...

Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Top media and entertainment CEOs kept raking in the bucks last year, even as many of the companies they led struggled to stay ...

Forever is Mara Brock Akil’s reimagining of the Judy Blume novel; Akil’s centers around two Black teens in Los Angeles.