A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Warner Bros. Discovery CEO David Zaslav believes “this is the strongest HBO has ever been” in its 53-year history, with a pop ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

We’re not quite there yet, but it sure feels imminent.

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.