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Zaslav’s Retreat
Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...
The Nightly5h
Warner Bros Discovery boss David Zaslav’s embarrassing backdown
The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...
HBO Max renaming starts meme fest as netizens share hilarious reactions; check here
Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
Max is now HBO Max, again — here's how it could impact you
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
Tim Meadows' HBO Max Announcement Goes Viral on Social Media
Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.
Social Samosa6h
HBO Max backtracks on rebranding and is now making fun of itself
In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.
It’s not Max, it’s HBO Max: Streaming service flips name again
Warner Bros. Discovery, Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company’s broad reach of programming. On Wednesday, ...