A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

We’re not quite there yet, but it sure feels imminent.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will ...