A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery CEO David Zaslav believes “this is the strongest HBO has ever been” in its 53-year history, with a pop ...

Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more. The Max era may be recalled as among the follies of WBD CEO David Zaslav ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...