Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

HBO Max is reclaiming its name and trolling itself with the internet’s best memes: from Superman to The Last of Us.

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

Starting in July 2025, Paramount+ will become the primary streaming home for the entire library of South Park episodes in the U.S., transitioning from HBO Max. This move follows the expiration of the ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Right now, hundreds of TV program buyers are in the air flying to Los Angeles for the annual LA Screenings. It might not be ...