Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

Formula 1's sponsorship revenue hits $2.04 billion in 2024, positioning it just behind the NFL as it continues to gain ...

With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help ...

Cola's stimulating secret ingredient in the early 1900's, the original 7Up soda contained a pretty gnarly chemical element in ...

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

The first edition of Pepsi’s Fanfest has come to our shores for all to enjoy endless matches across different sports this ...

PepsiCo offers rising income, strong global growth, and undervaluation despite market headwinds, supporting a bullish outlook ...

An Australian motorsport legend says this new racing team would be crazy not to do everything it can to sign the former F1 ...

Sting Energy, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. This ...

The cost cap was introduced in the 2021 season to face the major economic setback the world, and therefore F1 teams, were ...