Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

HBO Max has just dropped a teaser for “Task,” a new crime show from Brad Ingelsby, the creator of “ Mare of Easttown .” Frankly, that in of itself should be enough to put “Task” on your radar. “Mare ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The industry is filled with executives who want to fix things that aren’t broken.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

Warner Bros. Discovery's social media accounts have been having a lot of fun with fans after it was announced that Max is ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.