Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search ...

State Senator DeAndrea Salvador (D-N.C.) has filed a complaint against Omnicom Group and Whirlpool over AI-manipulated ...

Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

This spec ad, starring AI influencer Bruce Ryder, was produced using Kling, Midjourney, Runway Alpha, Google Veo, Hedra, and ...

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

Boutique creative studio Easy Pete’s takes the brand beyond its scientific roots into more absurdist territory.

CMOs must connect identity-driven marketing to measurable business outcomes to retain influence and deliver results boards can see.

Having clear AI strategies and capabilities is crucial for competing in account reviews. Here's how media agencies should ...

This week's roundup includes Meta's most recent AI fiasco, another AEO startup fundraise and an Aussie beach bum that may or ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...